Successful marketing technique by OCBC

The OCBC Bank has put a lot of effort in studying encompass over 1,000 youths, conduct o ton of research, innovated new products, designed cool new stores to find out what the Gen-Y feels neglected by and disengaged from financial providers.
Eventually...

 Designed Debit Cards

 

Cool New Design Retail Stores

Microsite

 

Free Designed Laptop Sleeve 

Stylish Flyers

indeed a totally successful marketing segmentation technique

it induces me to also feel like having a stylish designed debit card

however, there is none of OCBC bank branches in Malaysia

there is really still a lot of things to learn from marketing

incredible!